Amazon Flexes Muscles Against Google and Apple

Amazon is getting amazing again. They are developing new competitive products and services that may give them an edge to position themselves for the new internet social-browser-ipad-mobile device market. Did you notice that their browser speed @ Amazon.com just got noticeably faster?

If we think we are barraged with overkill of apps and services now, the big boys are just getting started. It's a tech revolution and the internet is becoming a huge player in revised marketing plans and strategies.

Here's what Amazon is doing and this is all related to Tweets and Likes, and maybe even some SEO :)

- Amazon's answer to IPAD: why just limit Kindle to books? For $199 here's what you get:
The New Kindle

- Amazon just announced the release of Amazon Silk : a new browser concept that promises a better user experience. Watch the video: Amazon Silk - News Release / Blog


Is the Kindle Fire amazing? At $199 maybe yes!  -  it runs on the new mega-speed Amazon Silk browser:
with rich media content and increasing file sizes being the trend, speed is the key to the best user experience.

from Amazon:
"Modern websites are complex. A typical web page requires 80 files served from 13 different domains. This takes a regular browser hundreds of round trips, and adds seconds to page load times.

Amazon Silk is different in a radical new way. When you use Silk, without thinking about it or doing anything explicit, you’re calling on the computing speed and power of the Amazon Web Services cloud (AWS). We've refactored and rebuilt the browser software stack to push pieces of the computation into the AWS cloud. This lets Silk do more work, more quickly, and all at once. We call this “split browser” architecture.

Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content" 

Shorter Transit Times
"Amazon EC2 is always connected to the backbone of the Internet where round-trip latency is 5 milliseconds or less to most web sites rather than the 100 milliseconds that’s typical over wireless connections. AWS also has peering relationships with major internet service providers, and many top sites are hosted on EC2. This means that many web requests will never leave the extended infrastructure of AWS, reducing transit times to only a few milliseconds." 

I plan to buy one of these so that I can write more about it from a user experience ....and make presentations to clients on my web development services :)   It may take a bit longer than a few milliseconds ...

David Brown
Logion Web Design and Development LLC
Salem, Oregon