Many small business owners still think that buying links and using certain link schemes are valid and helping with their page ranking.
Unfortunately, due to a prolific amount of scammers (link sellers) and spammers (those emails that promise you the "top of Google"), we are all inundated with link mania and page ranking link schemes. Black hat SEO? Enough already, do you think?
Here's what Google has to say about link schemes - methods that try to trick or fool the search engine to give it better page ranking. In reality, it may have the opposite effect with penalties from Google.
What is a "Link Scheme"? (aka "Black Hat" SEO)
A link scheme is any link intended to manipulate Google's page ranking algorithm.This includes links to and from a web site.
Some examples include:
Buying links such as advertised in spam emails -" 40 PR5 back links for a screaming deal of only $25", etc. Link exchanges - trading links to each other's site from another web site in your industry.
News releases or article marketing that includes "follow" links.
Guest posting campaigns that include or allow links in the guest post.
Automated programs that set up links systematically "in a way that avoids Google penalties". Right.
Unnatural links - that were not placed by a verified owner of a web site including text ads that pass page rank, advertorials - articles that pass page rank, optimized anchor text links (used to be a major SEO strategy)
Google's message to "Black Hat" SEO - Goodbye Yellow Brick Road. Hello Hummingbird and algorithm updates.
What Does Google Want with Links?
David Brown is a Certified Content Marketer and an award winning internet marketing consultant. As owner of Logion Web Design, he has been in the SEO and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO, and also is the owner of Dentist Webmaster LLC, launched in 2013. He offers consulting and is accepting qualified accounts for monthly advanced SEO and content marketing services. His dog's name is Shaman.
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