Website Design in Salem Oregon

Logion Web Design just redesigned their own website and the good news is pandemic pricing of $375 for a basic website package that has seven of the most important features for professional website design.

A website is the most important marketing tool. All digital marketing points directly to the website for client conversions into paying customers.

Websites in 2020 and beyond need to be updated with current code standards as well as design structure that meets the needs of browsers as well as website visitors.

Compelling copy, strong visuals, clean balance and spacing, and accessibility for response are all factors. Your website needs to stand out, make a statement, be informative and subtly persuasive, and motivate site visitors to click for more information, or to make a purchase, or set up a free estimate or consultation.

The Most Important Web Design Elements
the seven most important things to have in a professionally designed website.

We Use the Top Rated Adobe Creative Cloud Apps

Adobe Creative Cloud is considered as the world's best creative app package - a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more.

2 - Responsive- Mobile Site Friendly

In 2020 over 50% of the websites are being viewed on mobile phones. Responsive is the term used to describe a website that adapts to display on mobile devices including phones and tablets.

We use a best standard approach with the W3C coding guidelines for responsive web design that is mobile friendly. As we design the new site, we are checking the mobile views as well as the laptop/desktop.

3 -
Professional Photos

Photos can make or break a website design. We use top end eye- catching professional photos that are licensed in our Adobe Creative Cloud account for websites that we develop. Examples of the use of Adobe Stock on recently a designed website can be seen at Avalon Hair Salon in Salem.

4 -SSL-Secure Website

Google has tightened up their requirements for more internet security by penalizing websites that are not setup on a secure server. If you have an older website you might see a small lock with a red slash through it next to the domain name address. The message there when clicked on is a warning to potential site visitors that the website is not secure, and subject to possible malicious malware, or hacks.

5 - Keywords

Keywords are the most important words that directly relate to your services and products, industry, and location. As an example, web design, webmaster, website designer, SEO, internet marketing, are a few that we use on our this site. Keywords are also important for meta tags - code behind the page - as well as for titles that are given more weight by Google for a "SERP" - search engine results page.

6 -Compelling Copywriting

Copywriting for websites is more effective when it is engaging and compelling for the site visitor. Too much text is overkill. Too little is not enough to be serious. A paragraph is usually sufficient, and if the site visitor wants more then a "Learn more" link can be placed at the end of the paragraph that takes then to another page, as we have done on this page.

7 - Creative Presentation

The creative presentation of content is important for maximum viewer engagement. The combination and balance of titles, text-copy, and photos allows for an overall positive impression of the web page as well as implied invitation to stay and explore further. The Bombay Wala of India project was a result of prior experience in designing Indian restaurant websites, our love of that type of cuisine, and a bit of knowledge about the culture (Ganesha). The result with the slanted title, colors, Abobe stock photos, and catchy title "Slow Fast Food" captures the essence of the small take out or dine in Indian cuisine location in a food court of a mall.

About Logion Web Design

David Lawrence Brown is the sole owner and creative webmaster of Logion Web Design, and has been actively involved in professional website design and internet marketing since 1999. Salem, Oregon is the main business location for Logion Web Design, however there are clients all over the U.S. The title of this blog post -
Website Design in Salem Oregon is for SEO purposes, as the keywords used match those in search engines for local searches.

The Challenge and Opportunity of Content Marketing

Reality check - the internet has become saturated with content, advertising, overkill, addictive use, abuses, scammers, and spammers, and constant changes by the tech firms that dominate the cyber space : Google, Facebook, Amazon, and Twitter to name a few.

It used to be that we ran technology. We used it to further our goals for more information, more transparency, more efficiency, and faster results. We won. Now are we being run by technology, or at least by the needs for constant change and innovation?

It's complicated. There may be no one single answer and it is not a black and white, all or none issue.  What the average business owner does know is that there are so many options out there, and so many solicitations trying to "help" their business with Google or Facebook that is almost impossible to sort them out. . Internet marketing services have exploded, and are competing for a share of the market that "needs" their services.

Google changes the rules, and marketers have to change with them. Facebook changes the rules, and marketers need to change with them also.

Then there is the backlash of internet users who do not want to see advertising, and do not recognize it as the price they pay for having Facebook for free. What if Facebook charged an annual fee to be a member and had less advertising? Would that be an acceptable solution? What if Google charged to use their search engine? Would people accept that and maybe see less advertising? The same idea applies to Twitter. These services are "free" in that they do not charge for usage, or their free accounts. The cost to be a member is to have to see advertising, "boosted posts", "promoted tweets", YouTube ads popping up in the video view, and Google adwords at the top of the page.

Content marketing has become the go-to strategy for internet marketers who want to help their clients increase their Google exposure, their business brand, and ultimately the bottom line. It is the key component in "SEO" or search engine optimization, along with reviews and social engagement. Google likes updated relevant information that shows the author is an authority in their industry, and that there is engagement with the content.

Facebook and Content Marketing - It's Not Just About the Likes 
Billions of users and posts every day. Timelines and news feeds are swamped. How does a content marketer break through all the noise to help business accounts get seen, and to have some engagement in the content posted? It's not just about how many "likes" a post gets, although that is an indicator that the content has some appeal. Usually, the content has a link to a blog, or third party article, and the user clicks through and does not actually click the like button. When there are a lot of likes, comments, and shares, then the content that was posted can be considered successful. However, a post on Facebook may also be successful when the traffic is measured on the landing page that is linked to.

Engagement can be seen on all three levels. Shares are free PR for the business that posted the content. There is some pushback on Facebooks advertising, as many people do not like to see ads or content that their friends liked and that now shows up in their timelines. Content needs to be carefully planned with the target audience as well as the image shown or video, and text used in the post. In another blog post I focused on two top titles that research showed having the highest levels of engagement. Sometimes the titles alone can make or break the level of response.

Consider the following ideas for better engagement with Twitter and Facebook posts:

> Educational content is popular. Help solve people's problems, learn something new.
> Use titles that have had a strong engagement response from research (link-see blog on titles)
> Use recorded or live videos to increase engagement and create  more personal message
> Use events to highlight and showcase important dates, then use the link of the event post
> Use rhymes as a way of displaying unique content (link-see Rhymes blog post)
> Use the higher traffic dates and times as well as the lesser traffic for less competition
> Monitor posts with insights to see the best levels of engagement for certain posts
> Use industry relevant third party articles that have already had a strong level of engagement
> Use non business content - inspirational nature photos with quotes. People like inspiration.
> When using paid boosting of content, use $5.00 one day market tests to check engagement level

Internet users are saturated with content. Attention spans are short, requiring a strong visual engagement to keep attention on the post or tweet, strong titles, and relevant, compelling content to keep the engagement strong. It's a challenge, and it is also an opportunity for new ideas, new creativity, humor, and a touch of the muse for inspiration. (link- see blog - The Legend of the Marketing Muse.

Why This Content Marketing Research Will Make You Happy

It's all about engagement right?

On Facebook content that evokes more likes, comments, and shares wins. It shows that the content is engaging, is noticed in a busy timeline, and has certain qualities that cause the viewer to respond. Content marketers love to show their clients that the posts that they used had a strong engagement.

Ever wondered what causes some content to have more engagement than others?

Imagine having an edge in knowing what words to use in the titles of your posts that have had the highest engagement stats for Facebook and social media.

This is Why This Research Will Make You Happy 

Research done by Buzzsumo, a content marketing research and resource for social media engagement stats, showed which words used in titles had the highest levels of engagement.

The two top titles by far were  "will make you" with 8900 + average engagement responses, and  "this is why" with and average of 4099 engagement responses.

When Buzzsumo did a research study on over 100 million headlines and discovered the ones that have the most engagement, I started using the top ones and noticed a stronger response in a Facebook post for a client. I used two of them in the title of this blog post.

If titles that grab the attention and have a proven strong engagement are of interest to you, then check out the Buzzsumo research report.

Buzzsumo Research Report Link

Of course titles are only one aspect of content that is engaging. For some examples of my own content posts for social media, contact me by phone for a free consultation if you are looking for a certified content marketer.  541-953-3360 (no text available, voice only). 

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. He is also the author of 
a book published on Amazon, 333 Keywords to Change Your Life.

Using Rhymes for Business Facebook Posts

by David Brown

Fast changes are a sign of the times
With likes and shares beginning to climb
What seems to work and turn on a dime?
Getting their attention with Facebook rhymes
- David Lawrence Brown

A Unique Content Marketing Niche

As mentioned in a past blog, Content Marketing Celtic Style, I have been using poems and rhymes combined with selected photos for Facebook posts for some business clients for years now. The results have been good, and this is a content marketing niche that I have in my toolbox of strategies.

It is a challenging task to compete with the all of the posts that appear on a typical Facebook news feed. The key to having a post be seen and engaging is primarily using a stunning or eye-catching image, then combining it with text that engages and delivers a message that is liked by the reader.

The use of rhymes has this effect.

Why Poems and Rhymes?

Without promoting a link to a blog or third party article, the words are more like a tweet, and are short enough to convey a message, get likes and comments, and increase a brand awareness that the business is providing interesting and original content.

Since most businesses do not provide original rhymes, it helps the business to stand apart from the crowd when they do. This is a good thing. Competition for Facebook fans can be tough. Rhymes are one form of engaging content that is unique and distinctive.

Like anything, a carefully worded poem needs to be sound enough and not be to corny, unless the goal is to have a humorous effect and it is obvious to the reader. Poems can be related to the business, or the season, or a bit of wisdom, or anything that would be engaging and liked by the reader.

Pitching for More Likes 

The careful use of an image can also be used in the poem as a starting point. An example is the image above that was used in a post during the world series when more people had baseball on their minds even if they were not fans. As an added touch, the logo of the business was Photo-shopped onto the baseball hat, that did not have a logo. The effect of a baseball pitcher looking at you and ready to pitch, eyes hidden by the cap, was engaging enough to get the attention within the news feed and evoke a response. The poem that was written in the post was intended to connect the sharing and liking of the fan page with the strikes and homes runs that are part of the game.

In baseball a pitcher loves to get strikes
For our Facebook page our next goal is 500 likes
If you want to help us get that home run
Share this with your friends and let's have some fun!

The post was promoted, one of the advertising options in which you can have it show up in the news feed of a targeted audience (city, age, gender), or to friends of existing fans. The results of a small $20.00 campaign budget for this post are shown below. 

At first glance the single page like seems to be way too low. If the link to the Facebook page of the business client was added at the end of the post, that may have been higher. However, there was engagement of 31 people who liked the post, and three shares. The shares are a very good way to leverage the audience and in effect creates additional free advertising and endorsement by the person who shares it to their news feed and friends. In addition, everyone one liked the post can be invited to like the page. Next to the like button in the post there is a drop down list (31 more) that when clicked opens up and allows for you to invite each person who liked the post to also like the fan page. This increases the opportunity for getting more page likes from a post. 

While there are many other poems that I have written that have had similar of better results, here's a sample to give you an idea of the many variations and topics that be covered.

Chinese Restaurant
Today is Tuesday so what do we do?
We cook and serve a good lunch for two!
Lots of choices and good things to chew
So we say in Chinese 身体健康 Good health to you!

Butcher Shoppe
Our Thanksgiving Order Form will amaze
Includes Turkey, Duck, and Hams with a glaze
Just three clicks and you are good to go
Check it out if you want to know

Funeral Home
Thanksgiving is near, only two weeks away
We wish you a Happy one, in every way
Yes, there are memories, of loved ones not here
Yet we can still celebrate their life in gratitude, every year

Using rhymes in business Facebook posts, combined with an strong photo to stand out in a busy timeline, is a content marketing niche that can be very engaging and unique for the target audience. They can be used for both business and non-business posts such as holiday related themes. 

Authored by

David Brown

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing and is accepting qualified accounts for monthly services. His dog's name is Shaman.

The Future of Content Marketing

Will Human Creatives Survive?

Automated researched headlines, titles, content, response and engagement research from millions of stats would lead us to think that the future of content marketing is almost fully automated, that robots will be more creative than humans who created them, and that those who are called "creatives" may not survive.

Humans Rock
While some of this may be true, I believe that the creative ideas and intuition and humor of human consciousness will never be replaced by robots. Human interest stories will keep social media running for many years. Those stories about humans that keep us engaged, smiling, crying, or inspired. It reminds me of that scene with Robin Williams (Sean) and Matt Damon (Will) in the movie Good Will Hunting when Sean confronts Will about learning about relationships and love from books only and uses the example of his wife waking herself up from a fart she just released when she was sleeping. Robots will most likely not be programmed to do the unique and funny things like that. Or will they?  

The New Content Marketing May No Longer Be Called Content Marketing
Creative content marketing will mold with how the content is being received. New types of social media will emerge. Mobile devices will be replacing outdated desktop computers. Voice activated searches, and corporate paid advertising will be dominating organic search results. YouTube is fast becoming the go to channel for media content, news, entertainment, social sharing, and information content presented by video.With augmented reality coming soon, we may all be actors in a matrix-like video game of life. Experiences may become the dominant marketing tool, where something is virtually experienced instead of being read about or watched on YouTube. 

Consumer Behavior Survey
In a Consumer Behavior Survey done by Hubspot in 2016, there was a dramatic increase in how content is being searched for and viewed. In the chart below "Where Do You Go...?" search engines showed an increase from 22% to 79% from two years ago. Facebook feeds were up 57% during the same period. Mobile and Twitter were up 34% and 25% respectively. Videos featured prominently in Facebook, Twitter and Linked IN engagement. The chart below "How Much Time Do You Spend Watching YouTube?" shows a dramatic increase in YouTube viewed hours, even in the over age 55 group.  (full survey article on HubSpot  - ).  YouTube statistics show dramatic increases in usage, view time, and YouTube is the third largest search engine after Google and Facebook. See "36 Fascinating YouTube Statistics for 2016" by Kit Smith

If we extrapolate on these trends, it is not far off to see how the content will change to match expectations of experience through the senses, and social media may be taken to new levels not imagined now, even in our lifetime.

. However, the human brain has so many millions of nerve firings and unique  design, that it seems impossible to duplicate all of that digitally. How we deliver and experience content may change, yet the human factor will be alive and well for hundreds, if not thousands of years. 

Reviews and Testimonials Key to New Business

Recent research has shown that Google is giving more weight to reviews that are placed directly online. Reviews on search results pages (SERPS) seen by potential customers are a key factor in their "Zero moment of truth" (ZMOT), when deciding to click through and buy from a business with positive reviews. Google did research and found that 88% of consumers research before they buy in the "zero moment of truth" (ZMOT). Reviews are an important part of their decision to buy.

Small business owners can encourage their "rave review" customers to place their reviews online on Google Plus, which in my opinion has the best "search results juice" since anything Google has built is connected to the entire Google platform.

Yelp is a second choice, as consumers by now know much more about Yelp than they did in past years.

Other online locations in which reviews can be placed include Angie's List, Better Business Bureau, and Manta. An article by Business News Daily has more ideas:

As a content marketer, reviews are not normally an area of focus. Now that they are becoming more prominent in consumer decisions, adding a review to content may be appropriate for visibility. Also, encouraging existing customers who are willing to offer a review on their own or send one in writing, can be encouraged to add their review to the Google Plus listing of the business. A link can be sent by email with a nice thank you note.

Even though reviews and testimonials that are printed on a website do not carry any weight when it comes to Google page ranking, web site visitors will appreciate seeing positive reviews as they make choices in the steps in their buying decision process. Online reviews help web visitors to click on the site link. Reviews quoted on web pages may help keep them engaged.

A business owner should use reviews as a communication tool not only with the person that placed the review but so that anyone who see the review will see how the business responded. Whether it is a "Thank you for the nice review" or "We are sorry for your experience. Here's what we will do..." the business owner is engaged in responding promptly to each review that is placed on Facebook, Yelp, or Google Plus.

Read why bad online reviews can be an opportunity to gain new business :
Why Bad Online Customer Reviews Could Be Good for Your Business

Social media has opened up a whole new area of content marketing and reviews will come out of the experience of content as well as products and services. The positive response to content can also translate to positive views and reviews of the business.

At least for now and most likely into the near future, reviews and testimonials are a key to new business. 

Ten Tips to Improve Your Facebook News Feed

Michael Lucarelli - Malaguena - David Perry Films

Personal Content Management vs Content Marketing
This blog focuses on Facebook content management compared to content marketing. As a content marketer, it is also helpful to know how content is being viewed and managed in news feeds. It's good to be mindful and conscious of not spamming users news feeds, and sharing non-business inspiring content as well as business related. So now we get personal ...

What Does Facebook Want? vs What Do You Want?
Facebook used to be easier. We would see everything we wanted from friends in our news feed. Have you noticed that things have changed? Now Facebook is a public company, and their bottom line is just as important (or more so) as what you want to see. So we are seeing more paid ads than ever before, and maybe less of our friends posts as a result. If you visit your friends pages you may see posts there that you did not see in your news feed, and wish that you had.

Are You in Control of Your News Feed?
We are bombarded with posts, ads, images, and videos, so most of us end up scanning and scrolling to see what's interesting. However, we have settings that can help to control our experience and not be completely at the whims of what Facebook thinks we want to see. If you want to improve your experience of Facebook, it may take a minute or so here and there, but may be well worth it to know about how to manage your page and news feed. Facebook "etiquette" might help also.

Here's Ten Tips to Improve Your Facebook Experience

1) The News Feed drop down menu on the "home" page is also your friend. By using it when it shows up in posts or on your page you can choose what you want with content. "Friend " the drop down menu. Change your news feed section from "Top Stories" to Most Recent (top left column)

You may need to do this each time you open up your page as Facebook may have reset it.
Edit preferences: Choose whose posts you don't want to miss. You'll always find them at the top of your News Feed. You can also discover pages that match your interests. If you like them, be prepared to get posts from them.

 2) Don't Miss It
Just in case you missed a friends post, Visit Your Friends Pages or View "New Posts".

3) Hide the Posts

If Facebook puts an ad in your news feed they will give you options to choose about the content. If someone shares the content of a commercial Facebook page you have some choices about the content.
Use the blue star at the top[ right of the post. The drop down menu will
allow you to hide the post, unfollow (not unfriend) the person who sent it, or hide all posts from the Facebook page. You can also choose to Like the page with the button below the drop down "blue star" menu.

4) Unfollow option
You can still like a page but do not have to follow it. Personal pages. Ad choices. Business pages that you have liked. If someone always posts negative political stuff and you don't want to see it in your news feed, unfollow them. Unfollow is not the same as unfriend. Unfollow means that you will not receive their posts in your news feed. But you still want to stay friends on Facebook. You can still go to their page and see their posts when you want to.You can also control who sees what you post. Check out your privacy options in settings for that.

5) Spamming a lot of posts is inviting people to unfollow you, as they may not want to see too many posts, however positive, from one person in their already-busy-news-feed.

6) Respect privacy - of other people's relationships, private life, kids, and tagging. Maybe ask the person first before you tag them. They may not want to be tagged. If someone passes away, wait until the family posts something. Don't rush in with condolences before a public notice has been given.

7) Facebook is not free. There is no cost to it, but you voluntarily open up your news feed to advertising. What your friends like opens up your page to the page that they like. Be careful with your own privacy and information. Facebook gathers every bit of information about you. You may not want to put your phone number in your "About" section as an example. See this article for more info on how Facebook uses your information >
 8)  Use the Facebook Help section  - self explanatory :)

9) Top Ten Tip ! If you read this far you have this YouTube tip. If you ever want to post videos that are larger than Facebook allows by default, use - Facebook always uses a Thumbnail size video in your news feed because YouTube is owned by Google, a competitor, and they don't want to give them more space than they need to. As a result, it does not show well in your news feed and people will not see it as easily. FBLinker will create a larger sized video that is very cool. To see examples, scroll down on my personal Facebook page. You will see one on Mandy Harvey. Another one on May 27th shows (link) Michael Lucarelli, an amazing Flamingo guitar player in the desert playing Malaguena. (photo above)

10) Mindfulness - be mindful of what people are liking and what you are posting. You can always edit or delete a post if there is a typo or second thought about it.

David Lawrence Brown
Inspired writer, creative content marketer, webmaster & author - 333 Keywords to Change Your Life
Business Owner at Logion Web Design