Let's Talk Technorati

by David Brown

Technorati, established in 2004, is the top resource for information on blogs, and applies a series of calculations to give ranking relevance to blogs (known as Technorati Authority). Their "top 100" lists of blogs are followed closely by many fans in the major categories of social media, technology, business, entertainment, and politics.

By reviewing the top rated blogs listed in Technorati, you will be seeing blogs that have been given the most "Technorati Authority" reflecting their influence within a specific category. The calculations for this authority include information on a particular blog site such as linking behavior over a six month period, topics in relation to the "blogosphere", all the other blogs in similar categories, and relevant content. The authority is on a scale of 0-1000 with 1000 being the highest. The rank of a blog is the position given among the authority of all sites with 1 being the highest. The authority and ranking will change over a short period of time as the process reflecting ongoing changes in calculations and stats that occur many times every day (and every hour).

The blogosphere has been growing exponentially every year. Here's a few stats from Technorati's 2011 State of the Blogosphere report to give you an idea of  what happened in 2011. 60% of blogging in 2011 was from hobbyists who blog for fun, 18% are part or full time bloggers who are professionals that use blogging for partial income, 8% corporate bloggers who use blogging for various purposes including sharing their knowledge, increasing their reputation and attracting new clients. Entrpreneurs account for about 13% of the "blogosphere". They usually blog about their own company and the main focus is either business, sharing expertise, or attracting new clients.

The trends in blogging should see an increase of content-rich blogs as a result of the content-centric focus of Google for page ranking and relevance. I would expect that the percentages of entrepreneurs and corporate blogs will increase in 2012 in relation to the hobbyists and part-timers.

You can add your own blog to the Technorati directory and get a strong content-rich link back to your blog in the free listing. Technorati will need to verify that you are an author of the blog and provides you with a unique code to place inside your blog as a verification that you own the blog. The code must appear in the published blog post and it must also appear in your corresponding RSS feed once published. Once it is published, you need to use the "Verify Claim Token" button on Techorati to verify the claim token and have them do a final review.

I have found some of my favorite blogs and sources of excellent information from reviewing the top listed blogs such as Mashable, Huffington post,TechCrunch, Buzzfeed, and The Next Web to name a few.

Here's some links to several Technorati categories:
Social Media

This has been a brief review of one of the most fascinating web sites out there. The code shown below is for the blog claim process described above. Likes, Tweets and SEO is about to be listed in the Technorati directory. Let's get your blog listed next.

- David Brown

Social by Design - The Hacker Way

by David Brown

Facebook's recent IPO filing was a milestone for the internet for several main reasons:

First, it was eight years in the ,making and during that time we have witnessed not only the phenomenal growth of Facebook but also of the social media industry and level of participation. One billion users is also a milestone reached last year by Facebook. How long did it take MacDonald's to sell that many burgers?

Second, the vision of Mark Zuckerberg and Facebook, and the mission that drives their powerful share engine is explained in a recent letter to investors. The letter is reproduced in full below as it explains in detail why businesses will need to become more "social by design" and why the sharing aspect of Facebook through their social media platform will continue to innovate and move forward with more tools and development through "the hackers way" - an ongoing positive focus for change that meets the needs of our techno-culture (this seemed to be the protocol for Apple Computer and Steve Jobs with Ipad, Itunes and IPhone).

Third, the $ 5 billion initial filing for a public offering is just the tip of the iceburg. The value of this social network is estimated to be between $75 and $100 billion ! It could become one of the largest stock market offerings of all time. This is revolutionizing the financial markets view of social media and the potential for investors. (As I whisper in the ear of a major NY investment banker "It's not just a passing fad").

Questions will be asked for some time on how Facebook can manage it's growth, as well as its internal culture. Apple has done it and continues to maintain the momentum. Read the letter from Mark Zuckerberg, age 27, below, and watch what happens this year with Facebook and social media.

David Brown
Logion Web Design
web developer and marketer

Letter to Investors, Shareholders, by Mark Zuckerberg
Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.
We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.
At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.
Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.
There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.
We hope to strengthen how people relate to each other.
Even if our mission sounds big, it starts small — with the relationship between two people.
Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.
At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.
People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.
By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.
We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.
We hope to improve how people connect to businesses and the economy.
We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.
As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.
One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction.
In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.
We hope to change how people relate to their governments and social institutions.
We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.
By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.
Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.
Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.
Our Mission and Our Business
As I said above, Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.
I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.
Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I’ve developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.
Simply put: we don’t build services to make money; we make money to build better services.
And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.
By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.
This is how we think about our IPO as well. We’re going public for our employees and our investors. We made a commitment to them when we gave them equity that we’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we’re making a similar commitment to our new investors and we will work just as hard to fulfill it.
The Hacker Way
As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.
The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.
The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.
Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.
Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”
Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.
To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.
To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don’t want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.
The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:
Focus on Impact
If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.
Move Fast
Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.
Be Bold
Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.
Be Open
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.
Build Social Value
Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.
Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.