Portland Webmaster and Content Marketing Revisited

by David L. Brown
creative webmaster
owner: Logion Web Design Inc

Portland Webmaster Reveals Secrets

Update 3-6-2017

Who Would Have Thought?
Since this post is still at the top of Google four years after the original posted date 3/26/13, says a lot about our internet marketing results. If you are interested, I am only taking on certain types of accounts, and I have a limit on the number of accounts I will manage. In fact my website says that I am not taking on new accounts. There are so many "spammers and scammers" out there that I am leaving that notice on my site home page. I can be reached at info@logion.net to start an initial inquiry into whether we might be a good fit. Thanks for visiting. - David Brown



Some Ideas and Strategies
This is just a glimpse, a sample and it is more involved.

To compete effectively in Google page ranking in Portland with search results I will do some keyword research first using the Google keyword tool and check out some common keywords for the industry, looking for the ones that have the most traffic. Then I will add Portland into the keyword and see what traffic stats there are for Portland. Since Google now knows the location when people search, it is no longer necessary to exclusively use the location in the keyword phrase. That said, this blog uses it and it works effectively when the keyword Portland is added in the search.

Fresh updated content by the author/business owner/ content marketer of the web site or blog is important right now and should be ongoing, as Google looks for authority, relevance, and more recently social signals and engagement in measuring page ranking with their algorhithms.
A strong advantage for Portland business who have a physical address in Portland is Google places that can also be integrated with a Google Plus 1 account. When we start to integrate relevant Portland keywords in the blog, web site, Google places, and Google Plus account, you will have a good start to an campaign to help your business. Going deeper, you would need to have an increasing amount of engagement and your Google + 1 account such as +Logion Web Design linked as well as having +1's added to your web site and your blog. There's much more and this is just a sample.
 
Content Marketing is Important for Google Page Ranking

“Keep your face always towards the sunshine -
and the shadows will fall behind you” - Walt Whitman


With a recent addition of  tools I have expanded and leveraged how my time works the best for my clients. I am planning a stronger presence in the Portland market and have already seen new projects coming from the Internet due to Google page ranking.

The key to good internet marketing, once the basic architecture is in place,  is a consistent development of fresh content, both on the web site, and through other media, i.e. Facebook, Twitter, blogs, that also are rich with anchored text keywords, but especially relevant and current topics related to your business.

My main focus now is content marketing, and I am  Certified Content Marketer. This includes mainly blogs, Facebook, Youtube, and Twitter.



David Brown, Logion Web Design
Portland webmaster

Harry Potter Webmaster

by David Brown
webmaster, SEO consultant
Logion Web Design

Harry Potter Webmaster services ?

The title of this blog was a tongue-in-cheek response to a sales call from India, where a company representative had a name that was not Indian at all, but very American (or English) such as Harry Potter. With the accent being clearly noticed, I asked him why he has such a name and it boiled down to marketing and easier pronunciation for clients and prospects. I thought that if I was calling/prospecting for new business in India and knew Hindi, maybe I could give myself a name like Jamal Gandhi.

I'm not saying that using a different foreign name is good or bad, or that outsourcing services to India makes sense economically. There are plenty of Internet related services that can be found here in the U.S. at a similar cost, without having to deal with understanding the communications based on accents and distance. I have had many calls from India-based web services companies but most of the time I had difficulty with the accent. Harry Potter (that is not the actual name used) was the only one that I could understand clearly, so I have discussed various things and have added them to my resource folder.

That being said, the world is a much smaller place, and outsourcing is both frowned upon and used widely in this country (U.S.) . I once outsourced a flash editing job to Poland through a Craigslist search, but my outsourcing out of the United States has been very rare and not needed.

The other part of this title "Harry Potter Webmaster"  refers to the magic that webmasters who also do Internet marketing must perform to be competitive in the market. A good part of this magic are the tools and resources that we use as well as the results and experience that we can demonstrate to potential clients.

Waving the Wand

As an SEO consultant there are two important areas that I use to service my clients properly. The first is to stay current with research and changes in the SEO world, and I have some excellent sources for this that are also used by the top consultants in the field. One example is www.AllTop.com, providing an array of current news and topics all relating to SEO.  The second important area are the tools used to provide the metrics, analytics, and solutions to maximize the best SEO-compliant results for web sites and competitor analysis, all with a goal of better page ranking for certain keywords. I use a top rated, award-winning program known as SEOMOZ.

The wand is successfully waved when the goals are realized, or progress towards them is seen on actual Google search results.

Beware : of Magic Wands   

Unfortunately, there is so much SEO spam out there both in solicitations and in methods that a business owner trying to do this on their own needs to be aware of the risks such as Google penalties. I have clients asking me about certain strategies that seem to make sense such as multiple domains, or companies offering this or that. A quick Google search on a company name with the word "scam" added both for web searches and for blog searches sometimes yields interesting results. The web is full of traps and black holes but is also transparent and useful if you know where to look.

Whether your webmaster's name is Harry Potter or Jamal Gandhi, it's always a good idea to research things before taking the plunge and regretting it.

David Brown
Logion Web Design


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