Who Killed SEO? SEO Tips Part 1 - What is SEO?

by David Brown
Content Marketing Consultant
Copywriter

SEO Tips - a Series of Blogs

In this series of blogs, I will be discussing current methods, trends and issues with SEO or search engine optimization. Some are to gain better authority and page ranking, and some are to undo damage that was done by abusive SEO methods.

You will see reference to "scammers and spammers" in this blog. That is my term for those who are practicing abusive SEO. You have probably seen a few in your email inbox. The email usually only shows a first name without a company name. It has big promises such as  "500+ news websites, 100+ news blogs, and one-of-its-kind social media blast." Unfortunately these have given professional SEO and content marketing consultants a challenge as the term SEO becomes a red flag for "buyer beware". 

Who Killed SEO?

Just when SEO or search engine optimization is becoming more and more a familiar term among small business owners, law practices, and other enterprises who want to get ahead in Internet marketing, who killed the methods and techniques that made SEO a proven tool for top page ranking?

Google? With their increased vigilance on page ranking criteria?

Or "spammers and scammers", who abused the Google guidelines, trying to force stronger page ranking results, only to have it all backfire and blow up in their face? Let's start with a short definition and background.


What is SEO?

SEO is the use of a best standards approach to increasing page ranking in Google and other search engines with methods that are accepted and encouraged by Google.

Page ranking is the goal of SEO, and page ranking factors have changed over time, as Google has changed their algorithm that has hundreds of calculations programmed to determine page rank. In an important survey of over 200 leading search marketers in 2013, MOZ, a leading authority in SEO, compiled the importance of page ranking factors.  While these are a bit technical for an introduction to SEO, they show at a glance the many variables involved. We will began to explore this in the next blog post.


SEO - a Quick Background


Search engine optimization was developed to increase better page ranking for web sites using certain methods that worked at the time such as link building with keywords and anchor text, guest posting with links, link exchanges, and building out web pages with certain html tags and keywords to name a few.

The methods and strategy with SEO has changed dramatically and yet the numerous "scammers and spammers" are still out there in droves emailing and promoting outdated SEO methods that can cause more harm than good.

Small business owners are caught in the crossfire between learning about SEO and hearing various sales pitches about the top of Google that it may be hard to find good updated information.

Unfortunately, these "scammers and spammers" have given the term SEO a bad name in some circles, and many consultants and companies have changed their association with this controversial term. Some companies have even changed their business name, removing the abbreviated SEO to disassociate their business with an exclusive reference to SEO.

So much abuse occurred in this area that Google started updating their algorithm used by their Google Bot to review and update web sites and blogs and other published content. Each time that they updated, they were seeking to increase authenticity, transparency, as well as relevance to searches by the public that displayed web sites with actual verified authority in their field. Penalties were implemented that reduced or seriously blasted any web site or blog that was abusing the methods of link building and other SEO strategies.

Gradually over time, certain SEO methods were not being given as much weight as others. Example: If I told you how good our services were versus you seeing a lot of positive reviews and testimonials, which would carry more weight? Google started giving more weight to how others responded to the content rather than what the author says about the content, and to the quality of the content itself.

So ....Who Killed SEO ?

SEO is not dead, but some of the methods that have been abused are. Spammers and scammers caused Google to update their algorhithm to clear out SEO spam, and downgrade some methods that worked for page ranking, while giving more weight to others.

SEO Tips Part 2 - SEO Today

In the next blog post - SEO Tips Part 2 - SEO Today ,we will explore what the top ranking factors are as shown in the survey, and take a closer look at the current strategies for each of the top three factors: Page Authority, Google + 1's, and Unique c-blocks Linking to the Page .

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Authored by

David Brown

David Brown is an award winning webmaster, copywriter and internet marketing consultant. As owner of Logion Web Design, he has been in the SEO and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO, and also is the owner of Dentist Webmaster LLC, launched in 2013. He offers consulting and is accepting qualified accounts for monthly advanced SEO and content marketing services. His dog's name is Shaman.



Copywriting for Restaurants - Evergreen Indian Restaurant

by David Brown
Content Marketing, Copy writing


How to Experience a Thousand Year Old Recipe

Ancient recipes are not easy to come by.

However, at Evergreen Indian Restaurant not only can you choose among ancient recipes, you will experience a taste that is both unique, delicious, and considered by some as the best food in the world.

The menu is the heart of every restaurant's life. At Evergreen Indian Restaurant, it is an experience just to browse through the unique menu items. The exotic names and descriptions are from both North and South Indian cuisine, which reflects the differences in a country so vast and diverse. They also fresh grind their spices and herbs for every recipe.

Personal Favorites
Some of my personal favorites are Saag Paneer, a creamed spinach and cheese dish with spices that has a unique taste completely different from any other dish. The Chicken Makhani is boneless chicken cooked in a tomato sauce. However, this tomato sauce is also unique and different from anything that I have ever had that has tomatoes in it. It is my favorite item and is usually always served during their lunch buffet. The lunch buffet itself is my favorite way of tasting different dishes. They have a nice selection of choices with names over the dishes and after you discover your favorites you can come back for more if you have room.

Tandoori Specialties
The Tandoori Specialties are dishes that are prepared in the famous Tandoori clay oven and served sizzling hot. The tandoor is a cylindrical clay oven that has been discovered to be used as far back as 3300 B.C. through archaeological finds in India. Imagine how the recipes in India were refined through trial and error over the centuries and then the best of the best became a part of a classical cuisine tradition.

This is how you can experience a thousand year old recipe; even more than one, when you enjoy a meal at Evergreen Indian Restaurant.

Experience the Thali Dinner
This type of food is not meant to be eaten quickly, but savored slowly, especially with all of the subtle flavors that seem to be present in each bite. They have a yogurt based side dish called Raita which acts as a neutral "cleanser of the palette", so when tasted in between dishes, it helps to separate the distinct flavors of each dish so that you can enjoy each one even more. It comes as a part of the Thali dinner which is an option when you order an entree. The Thali dinner allows for a full tasting experience of not only the entree that you choose, but also small side dishes of Daal, a thick Indian stew, usually made with lentils, Sambar, a traditional Indian soup, and the vegetable curry of the day. Dessert is your choice but I always order the home made Mango ice cream which words cannot describe!

Reviews and Yelps
With all of this wonderful food what are other people saying about Evergreen Indian Restaurant that has locations in both Corvallis and Eugene? If you visit Yelp for the Eugene restaurant you will see a 4 star rating from ninety five reviews. One review states that the "food is spectacular and the place is clean". From the Corvallis Yelp page, there is a four and a half star rating out of five, out of seventy reviews.

One review from Corvallis :
"I am an Indian from India. Travels have taken me far and wide and lucky for me, it's easier to find Indian cuisine around the world now. I need a go-to Indian restaurant to fend the home sickness and to celebrate times worth celebrating. Evergreen is amongst the finest, most authentic Indian food I've ever had. This includes the countless restaurants in over 30 cities across India that I've tried at some point in life." Prashant P.

Authentic Ambiance and Atmosphere
In addition to excellent food and reviews, the atmosphere of a restaurant is also important to have a completely satisfying eating experience. At Evergreen Indian Restaurant, traditional attire is worn by the serving staff. The women wear sari's that seem to be made of colorful silk. Classical Indian music is playing in the background which usually includes the sitar instrument accompanied by tabla drums. Authentic pictures on the wall are classical Indian themes, including architecture and images of the gods or goddesses that are a part of their religion. Don't be surprised if the owners, Usha or Meerali, greet you with a warm smile and sincere heart, or if they stop by your table to see how your meal is, or answer questions about one of the recipes. You are never rushed to complete your dining experience here.

 Web Site Design
Even their web site provides an ancient visual and auditory experience when you see the home page. A woman's picture next to their logo in the upper left corner greets you with closed eyes and joined hands in prayer. A large image of the Taj Majal takes up the majority of the page and ancient Sanskrit letters with the English translation that greets you "Namaste - Food to nourish your body and soul". Four smaller photos also show the variety of food choices including an a mouth-watering entree, a full Thali dinner, steaming Tandoori chicken, and the lunch buffet that is very popular.


David Brown

Kick Ass with Google + SEO

By
Content Marketing Consultant



Let me guess.

You are a small business owner who just has a few extra minutes to search for Google + ideas, but really does not have the time to research it, develop it, and use it to effectively increase your business. You are concerned about what the competition is doing on the Internet, and do not want to be left behind. In fact, if you could, you would really enjoy kicking ass against the competition. That is why you saw this title and clicked on it.

Your Business vs The Competition
What would happen to your local competition if you were able to use a unique, amazing, stunning content idea and leverage your reputation, influence, and authority on the most powerful social platform out there in regards to links and Google page ranking?

Would you like to use a service that includes Google + power tools, advanced copy writing skills, and SEO metrics, that converts an inactive Google + account into a powerful tool for content marketing?

Maybe it won't "blow away the competition", but it will give you the edge to take your business to the next level. This is what we are doing for our best clients - those that are way too busy to do this for themselves.

The Mercedes Benz of SEO
Of all the many tools and programs out there, we use the best ones that stand out with regard to maximizing your time for results with Google + . The combination of tools and services is like the Mercedes Benz of SEO.

Are We at the Top of Google? 
Are one or two of our web sites at the top of Google? Yes.  Have we used Google + to get it there? Yes.

We have seen how Google Plus posts, combined with authorship, and keywords, have driven content to the top of Google Page ranking. We have used this effectively in our own target marketing. Search for Portland webmaster on Google and see what shows up at the top. Then close the browser window and return to this blog and the section below: "Let's Get Started" for some free benefits !

Here's a link to make it easier: Google Search  - Portland Webmaster 

Let's Get Started

If you are a business owner and need help with your Internet marketing this is a great way to get started:

1. Receive a free consultation with a creative webmaster, to discuss your needs.
2. Receive a 30 day free trial of an advanced metrics program, that helps with page ranking.
3. Receive a free site audit, of links and authority, compared with up to five competitors.
4. Receive free resources that discuss the amazing benefits of using copy writing to increase business.

Contact Us for Our "Let's Get Started" Package

Authored by
David Brown

David Brown is a Certified Content Marketer and an award winning Internet marketing consultant. As owner of Logion Web Design, he has been in the SEO and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting and is accepting qualified accounts for monthly advanced SEO and content marketing services.



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