$ 3 Billion Today on Cyber Monday


by David Brown


Cyber Monday was created by marketing companies to help convince people to buy online. The term was coined by Ellen Davis and made it's debut November 28th, 2005 on Shop.org.


Cyber Monday Still Going Strong
Cyber Monday, once confined to technology's offshoot of Black Friday, occurs today on the Monday after Black Friday, and is no longer confined to tech products only. However, it is an online sale versus a brick and mortar retail store sale.

Since every day we can order digital products and services online, many times at a discount and with free shipping (Amazon Prime), Cyber Monday may be losing some of it's exclusive steam.

Here's a few top stories on Cyber Monday :
Wall Street Journal : Online Shopping Tops Stores on Black Friday Weekend
Denver Post: Cyber Monday Sales Still Top But Losing Some


Amazon's Drones - A Sign of the Cyber Times
Amazon Planning to Deliver Packages with Drones: Prototype Ready
By next Cyber Monday, we may be receiving Amazon deliveries by drone, from Amazon Prime Air, their drone delivery service that  is planning a 30-minute unmanned delivery service.Multiple designs are planned to accommodate various needs.
full story : >

Cyber Monday Marketing


If you have an online store, planning for a Cyber Monday sale should start in the summer....Creating various offers and landing pages, maybe adding some humor or poetry, and seeking engaging photos to capture the attention in busy news feeds on Facebook. Then start promoting Cyber Monday early just like the big retailers or Amazon....maybe combine some local SEO into the mix to capture local customers who prefer to purchase both online and local....a hybrid consumer. 

Try browsing #CyberMonday hash tags on Twitter > : #CyberMonday

Next year it may be Cyber Week, Cyber Month, or Cyber Year.Enjoy shopping!





Meat Market Marketing on Steroids

by David Brown

"The Turkeys are Coming!"
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Local chickens are here says our sign
But the local turkeys showed up to see if we'd mind
We did not let them in the store, that would be too strange
Since this is not exactly what we mean by free range


When it comes down to content marketing on Facebook in which you have something unique, maybe funny, very relevant, and then write original poetic rhyme to add to the engaging photo, then the goals and objectives are seen in the response.

In this live example, we published a photo taken by an employee of Long's Meat Market one year ago, and used it successfully last year with the same poetic rhyme. This year we are using it again, and testing it with boosts of the post in increments of $5-$20, to measure response.

We can also invite those that liked the post but not the page to also like the page....This has to be done manually by clicking on the drop down from the "others" link in the list of likes under the photo.


We also added our own comment thanking people for their likes, comments, and shares. So far, after a few days, we have a combined paid and organic 7300+ reach, 305 likes, and 32 shares! Sort of a viral-post-in-progress. This is ideal for leveraging the marketing, when you have a lot of shares.

We will continue to boost this post as an indirect way of reminding viewers that Long's Meat Market has free range turkeys for Thanksgiving. We will follow up on ROI and engagement as we approach the holiday.

This is one of those unique opportunities of using an engaging photo, adding some original copy, and having a strong existing fan base locally. We are always looking for or thinking of creating this type of engaging content "on steroids". To view this on Facebook > www.facebook.com/LongsMeatMarket/