Using Rhymes for Business Facebook Posts

by David Brown

Fast changes are a sign of the times
With likes and shares beginning to climb
What seems to work and turn on a dime?
Getting their attention with Facebook rhymes
- David Lawrence Brown

A Unique Content Marketing Niche

As mentioned in a past blog, Content Marketing Celtic Style, I have been using poems and rhymes combined with selected photos for Facebook posts for some business clients for years now. The results have been good, and this is a content marketing niche that I have in my toolbox of strategies.

It is a challenging task to compete with the all of the posts that appear on a typical Facebook news feed. The key to having a post be seen and engaging is primarily using a stunning or eye-catching image, then combining it with text that engages and delivers a message that is liked by the reader.

The use of rhymes has this effect.

Why Poems and Rhymes?

Without promoting a link to a blog or third party article, the words are more like a tweet, and are short enough to convey a message, get likes and comments, and increase a brand awareness that the business is providing interesting and original content.

Since most businesses do not provide original rhymes, it helps the business to stand apart from the crowd when they do. This is a good thing. Competition for Facebook fans can be tough. Rhymes are one form of engaging content that is unique and distinctive.

Like anything, a carefully worded poem needs to be sound enough and not be to corny, unless the goal is to have a humorous effect and it is obvious to the reader. Poems can be related to the business, or the season, or a bit of wisdom, or anything that would be engaging and liked by the reader.

Pitching for More Likes 

The careful use of an image can also be used in the poem as a starting point. An example is the image above that was used in a post during the world series when more people had baseball on their minds even if they were not fans. As an added touch, the logo of the business was Photo-shopped onto the baseball hat, that did not have a logo. The effect of a baseball pitcher looking at you and ready to pitch, eyes hidden by the cap, was engaging enough to get the attention within the news feed and evoke a response. The poem that was written in the post was intended to connect the sharing and liking of the fan page with the strikes and homes runs that are part of the game.

In baseball a pitcher loves to get strikes
For our Facebook page our next goal is 500 likes
If you want to help us get that home run
Share this with your friends and let's have some fun!

The post was promoted, one of the advertising options in which you can have it show up in the news feed of a targeted audience (city, age, gender), or to friends of existing fans. The results of a small $20.00 campaign budget for this post are shown below. 

At first glance the single page like seems to be way too low. If the link to the Facebook page of the business client was added at the end of the post, that may have been higher. However, there was engagement of 31 people who liked the post, and three shares. The shares are a very good way to leverage the audience and in effect creates additional free advertising and endorsement by the person who shares it to their news feed and friends. In addition, everyone one liked the post can be invited to like the page. Next to the like button in the post there is a drop down list (31 more) that when clicked opens up and allows for you to invite each person who liked the post to also like the fan page. This increases the opportunity for getting more page likes from a post. 

While there are many other poems that I have written that have had similar of better results, here's a sample to give you an idea of the many variations and topics that be covered.

Chinese Restaurant
Today is Tuesday so what do we do?
We cook and serve a good lunch for two!
Lots of choices and good things to chew
So we say in Chinese 身体健康 Good health to you!

Butcher Shoppe
Our Thanksgiving Order Form will amaze
Includes Turkey, Duck, and Hams with a glaze
Just three clicks and you are good to go
Check it out if you want to know

Funeral Home
Thanksgiving is near, only two weeks away
We wish you a Happy one, in every way
Yes, there are memories, of loved ones not here
Yet we can still celebrate their life in gratitude, every year

Using rhymes in business Facebook posts, combined with an strong photo to stand out in a busy timeline, is a content marketing niche that can be very engaging and unique for the target audience. They can be used for both business and non-business posts such as holiday related themes. 

Authored by

David Brown

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing and is accepting qualified accounts for monthly services. His dog's name is Shaman.